Ad Analysis: Old Spice – The Man Your Man Could Smell Like (2010)

Once again, Old Spice have delivered another world-class advertisement. Why does this ad particular work? It sells through many different layers of messages: sex, romanticism, want, desire, happiness, prosperity (etc.) Not only does it sell via these messages, but it does so in a humorous conversation tone – thanks in part to some brilliant acting and … Continue reading

A History of Technological Growth

Technologies throughout history have been successful in bringing people closer together and reducing communicative boundaries. Global, local and personal communication limitations were reduced by the invention of the telephone, followed by mobile phones, computer, fax and the Internet. The extent to which these social communities are used is drastically increasing, alluding to how this new media has … Continue reading

Technological Determinism: How Much Technology Is Too Much?

There’s no denying technology can be addictive. We can instantaneously access new information and entertainment, communicate faster and more efficiently than ever before. Technology has always garnered its far share of criticism, from being blamed for ruining relationships, to making us fat, unhealthy and stupid. The Australian Bureau of Statistics recently reported that there are … Continue reading

Ad Analysis: Weetabix – Fuel For Big Days (2011)

The success of this TVC is the insight that to combat a big day you need Weetabix. The use of an entire family makes the experience relatable for almost everyone. Aside from this, the editing and production is first class. Despite being 1 minute in length, the ad is engaging the whole way through – … Continue reading