Outsourcing: A Modern Outlook

Outsourcing is often misconstrued as only being used for businesses to cut costs as they struggle to stay afloat. Outsourcing is still somewhat of a dirty word in certain quarters, symbolizing jobs and contracts lost (most overseas) at a fraction of the cost. More recently, however, outsourcing has proven to be a valuable tool for … Continue reading

The (R)evolution Of The Mobile Phone

Five years after the release of the iPhone, there are now over 1 billion smartphone users worldwide, according to a new report. US research and consulting firm Strategy Analytics said the number of users topped 1 billion in the third quarter of 2012, with one out of every seven people worldwide carrying one of the … Continue reading

Ad Analysis: Cadbury Gorilla (2007)

The genius behind this ad is undoubtedly the disruption tactic. The aim of the Law of Disruption is to reframe the brand so that the market sees it differently. The brand is de-familiarised or re-complexified. In other words, consumers are made suddenly to see brand characteristics they had overlooked before. The result is that peoples’ … Continue reading