Social Media Analysis of the 2012 US Presidential Election

Four years ago, when Facebook was one-tenth its size today and before everyone had a smartphone, Barack Obama’s marketing team pioneered the use of social media in presidential campaigns. As Internet usage has rapidly increased since then, it was inevitable that social media was going to play a part in both the campaigns of Obama … Continue reading

The Digitization Of The Music Industry

In some quarters the once simple process of writing, recording, and releasing an album has turned into a complex web of confusion, revenue loss and polarization. But should everyone in the music industry quit now before there isn’t a cent to be made? Or is some intuitive thinking all the downward spiral really needs? It’s no secret … Continue reading