“Change”, “Romnesia”, and “Four More Years”: The Marketing Strategies of the 2012 US Presidental Election

When analysing Obama’s campaign from a marketing perspective, you’d be hard pressed to find someone who doesn’t believe he’s the most well managed brand on the planet.  As you’d expect, he’s got the best of the best strategists, analysers, and marketing experts. But with both Romney and Obama spending in excess of a billion dollars … Continue reading