“Change”, “Romnesia”, and “Four More Years”: The Marketing Strategies of the 2012 US Presidental Election

When analysing Obama’s campaign from a marketing perspective, you’d be hard pressed to find someone who doesn’t believe he’s the most well managed brand on the planet.  As you’d expect, he’s got the best of the best strategists, analysers, and marketing experts. But with both Romney and Obama spending in excess of a billion dollars … Continue reading

Social Media Analysis of the 2012 US Presidential Election

Four years ago, when Facebook was one-tenth its size today and before everyone had a smartphone, Barack Obama’s marketing team pioneered the use of social media in presidential campaigns. As Internet usage has rapidly increased since then, it was inevitable that social media was going to play a part in both the campaigns of Obama … Continue reading

Putting Social Media In Perspective

It’s common knowledge that social media is universally used nowadays. But, just how many people are using these communicative mediums? Well, to put things in perspective, apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but … Continue reading

A History of Technological Growth

Technologies throughout history have been successful in bringing people closer together and reducing communicative boundaries. Global, local and personal communication limitations were reduced by the invention of the telephone, followed by mobile phones, computer, fax and the Internet. The extent to which these social communities are used is drastically increasing, alluding to how this new media has … Continue reading