Social Media Analysis of the 2012 US Presidential Election

Four years ago, when Facebook was one-tenth its size today and before everyone had a smartphone, Barack Obama’s marketing team pioneered the use of social media in presidential campaigns. As Internet usage has rapidly increased since then, it was inevitable that social media was going to play a part in both the campaigns of Obama … Continue reading

Putting Social Media In Perspective

It’s common knowledge that social media is universally used nowadays. But, just how many people are using these communicative mediums? Well, to put things in perspective, apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but … Continue reading

Technological Determinism: How Much Technology Is Too Much?

There’s no denying technology can be addictive. We can instantaneously access new information and entertainment, communicate faster and more efficiently than ever before. Technology has always garnered its far share of criticism, from being blamed for ruining relationships, to making us fat, unhealthy and stupid. The Australian Bureau of Statistics recently reported that there are … Continue reading